Welcome to Tweed Bait we are 100% family owned & operated Australian company. Our mission is to provide the highest quality & variety of baits to recreational & professional fishermen throughout Australia. We believe in training our staff to exceptional levels of customer service & attention to detail.

Our Staff Members


Ray Lederhose


Ann Riley

General Manager

Matthew Poile

National Sales Manager

Luke Poile

Accounts Manager Tweed Heads

Alison Kropp

Area Manager North Queensland

Mathew Robinson

Area Manager Brisbane

Mike Palframan

Area Manager Tweed Heads

Aaron Saunders

Area Manager Gosford

Ryan Berry

Area Manager Ulladulla

Heath Castle

Factory Manager Iluka

Justin Sheldrick

Factory Manager Tweed Heads

Peter Shaw

Our Distributors

Townsville branch services an extensive area from Mossman in the north to Carmila which is located approximately 100km south of Mackay. We also distribute west to Charters Towers and to the Atherton Tablelands. By utilizing various Cairns based agents we are also able to service some remote areas such as Cooktown, Bamage, Weipa & Karumba.

Trade Sales Only – No Direct Sales To The Public

Sales Contact – Matt Robinson

Phone – 0411 418 156
Email matt@tweedbait.com.au

Brisbane branch covers from the southside of Brisbane up to Sunshine Coast, Bundaberg, Gladstone, Rockhampton and Yeppoon

Trade Sales Only – No Direct Sales  To The Public

Sales Contact – Mike Palframan

Address – 8 Londor Close Hemmant QLD 4147
Phone – (07) 3390 8300
Fax – (07) 3390 8400
Email brisbane@tweedbait.com.au

Tweed Heads South branch covers Northern NSW from Crescent Head, Grafton, Casino, Lismore to South East QLD, Gold Coast and the south side of Brisbane.

Head Office Contact – Ann Riley

Address – 26 Industry Drive South Tweed Heads NSW 2486
Phone – (07) 5524 4466
Fax – (07) 5524 9803
Email admin@tweedbait.com.au


Trade Sales Only – No Direct Sales To The Public

Sales Contact – Aaron Saunders

Address – 26 Industry Drive South Tweed Heads NSW 2486
Phone – (07) 5524 4466
Fax – (07) 5524 9803
Email  aaron@tweedbait.com.au

Gosford branch distributes products as far north to Port Macquarie throughout the mid North Coast Port Macquarie region, Great Lakes Forster, Port Stephens, Newcastle Hunter Region, Lake Macquarie, Central Coast, Sydney’s South west, North West, South East and Northern Beaches.


Trade Sales Only – No Direct Sales to The Public

Sales Contact – Ryan Berry

Address – 5 Bowen Cresent West Gosford NSW 2250
Phone – (02) 4323 6188
Email gosford@tweedbait.com.au


The Ulladulla branch covers from Coledale in the north to Eden in the south, which includes areas in and around Wollongong, Kiama, Gerringong, Culburra, Huskisson, Sussex Inlet, Batemans Bay, Narooma, Bermagui, Tathra and Merimbula.

Trade Sales Only – No direct sales to the public

Sales Contact – Heath Castle

Address – 251 Princess Hwy Ulladulla NSW 2539
Phone – (02) 4454 1497
Fax – (02) 4454 1502
Email  ulladulla@tweedbait.com.au

Tweed Bait Iluka is the home to our secondary processing facility. They process East Coast Pilchards, Clarence River Prawns, Mullet, Bonito and many other lines.

Factory Manager – Justin Sheldrick

Phone – (02) 6646 5133
Email iluka@tweedbait.com.au

Our History

Tweed Bait Pty Ltd commenced in 1967 with founder Ray Lederhose operating from small premises at Wharf St South Tweed Heads. Today operations are very different as we are currently the largest bait wholesaler in Australia.

Our Growth has been a staged process that took its first steps in 1973 with a move into a larger factory & shop front where we employed up to 20 people in the busy periods.  As demand for our product continued to increase, in 1984 we again moved into bigger premises at the current location – Industry Drive South Tweed Heads.

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In 1987 we expanded to include a depot in Albion Brisbane.

In 1994 we acquired Burley Bait in Ulladulla which had been established in 1975.

In 2001 we expanded the operations with new premises in Brisbane which included a 600-pallet cold store.

In March 2002 the acquisition of Coffs Bait also added to the Tweed Bait chain on the Eastern Seaboard.

In 2003 we progressed to a fully automatic & computerized Packing Machine at our processing factory in Tweed Heads South which is capable of packing in excess of 30,000 packs per day.

In 2004 Townsville depot was added to the chain of branches to service the Nth Queensland areas & west to the Tablelands.

In July 2011 We acquired Bremer Bait which gave us another distribution warehouse in Gosford and enabled us to cover more of the Sydney metro area and Central Coast.

In 2012 we added onto the factory in South Tweed Heads with the purchase of an adjoining property for more area for processing and storage.

In 2013 we also added a second processing machine that is capable of doubling our output to 60,000 packets a day (1 tonne per hour).

2015 saw us purchase a new premises in Iluka that was to serve as a secondary processing hub with the intention of catching and processing our own Pilchards in the future.

In 2017 we acquired Andersons Bait to expand our brand on the Central Coast and Sydney.

2018 was a big year with the dream of owning our own purse-seine vessel “The Southerly” to catch our own Pilchards becoming a reality. This has meant a more constant supply and fresher quality product for our customers. We also upgraded our main production facility in Tweed Heads with a brand new 200-pallet cold store to handle the increased production.

In 2019 we purchased a block of land in Yamba NSW with the view to relocate from Iluka to Yamba and create a purpose-built factory with state-of-the-art machinery only five minutes from our vessel’s mooring.

In 2020 it was decided to close down our Coffs Harbour depot to logistically streamline operations through existing depots Gosford and Tweed heads.

Currently we employ over 60 staff and our future plans to upgrade Gosford to include a 200 pallet cold store and the factory at Yamba are very exciting.

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