Ned Kelly’s Bait N Tackle Customer Spotlight December

Ned Kelly’s Bait n Tackle

42 Gordon St, Port Macquarie NSW 2444

(02)65 838318

This month we sat down with Jason Isaac from Ned Kelly’s Bait N Tackle and asked him a few questions about the business.


What is your job title?


Tell us about your business?

Long-term independent tackle shop, providing sales, service, and repair of all fishing equipment.


How did you get started in this business?

Purchased the business in 2001, having previously worked in the banking industry,


How long has Ned Kelly’s Bait N Tackle been around for?

The business has been established around 30 years

How many people does Ned Kelly’s Bait n Tackle employ?

Employs 2 part-time workers plus myself


How long have you stocked Tweed Bait?

Tweed bait has been carried ever since they took over Coffs Harbour Wholesale bait about 19 years ago.

What’s the biggest seller? 

Pilchards and prawns are the biggest sellers.


Do you like to go fishing?

Very keen fisherman!


What is your favourite Tweed Bait product to use?

Favourite bait is beach worms

How important is Tweed Bait to your business?

Tweed bait is integral to our business. Without bait, you cannot be a bait and tackle shop!


What will people get from your business that they won’t get anywhere else?

Quality service and genuine advice from all staff, with over 100 years of combined fishing history in the local area.


Is there anything else you would like to tell us about your business?

Our business is service-based, not sales-based, with this mindset seeing us develop a large and loyal customer base, which has kept us in business against stiff competition over the past 30 years.

Our business provides the service, and services, you just can’t get from chain stores in this industry.


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